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A SPACE TO CONNECT, RESTORE AND SIMPLY BE

With a culinary career spanning over quarter of a century,

White Label Kitchen founder Simon Denton has seen first-hand just how disconnected our food and hospitality industry has become.

“The difference between a good food and hospitality business and a mediocre one is excitement.”

We can’t change our industry overnight. But we can ask questions and offer new perspectives. That’s why in 2024, Simon created White Label Kitchen with a simple mission: to challenge the way people think about food. 

Simon Denton

To Simon, food should be about bringing people together. It should connect local communities with their environments to “break bread”, in the truest sense. It should be about creating calm, truly welcoming hospitality where people are given space to reconnect, restore, and

re-energise.

​From local pop-ups to large waste-free events and a touch of wild cooking, Simon’s projects are about bringing people together – challenging the status quo to explore new ideas, share truly nutritious,

farm-fresh food, and reconnect with the world around them.

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Over 25 years’ culinary experience........

From executive chef to Managing Director of one of London’s leading party and event caterers, here’s just some of Simon’s career highlights:

 

  • Managing Director at Zafferano                                        

  • Director at Richmond Catering                                       

  • Interim Ops at Fego Caffe 

  • Group Executive Chef at Swan at The Globe                   

  • Group Executive Chef at Harper Weddings                    

........and a skillset to show for it

Here’s just some of the skills Simon brings to the chef’s table.

​

  • Solutions-driven leadership

  • Food concept development and innovation

  • 'Human' client relationship

  • New tech integration and project management

  • Major contract and venue mobilisation

  • Short supply chain innovation

  • Menu design and food logistics

  • Health and well being focus – ‘Eating yourself well’

  • Hospitality business and financial acumen

  • Kitchen design and ergonomics

  • Hospitality coaching and mentoring

  • Effective cultural change management

  • Ethical strategic sales and profit growth

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A message from Simon

My curious mind meets your curious mind

“Growing up in rural Oxfordshire, I was fascinated by how the local environment has shaped the architecture and culture of our little corner of the world. The buildings, the people, the way of life – they all seemed to weave together as one.

 

“But as our society and culture hurtle forward, have we lost some of these connections? And at what cost? My curious mind wonders: how can we, as an industry, revive and preserve them?

 

“So my question to you is: how can you and I help make this happen? And why the hell shouldn’t we? I want to bring inquisitive minds together, get creative and start important conversations about food and hospitality. That’s what White Label Kitchen is all about.”

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